EP. 5 | Travis Boersma & Lee Cockerell - Success at Success Podcast

Success at Success Podcast featuring

Travis Boersma & Lee Cockerell

with your hosts, Kyle Mauch & Trevor Mauch


Time to get down and dirty with company culture and employees. We brought in two of the best company culture experts in the world and two of the most successful hirers and employee standards experts in the world. Co-Founder of Dutch Bros, Travis Boersma and former Vice President of Operations for Disney World Resort, Lee Cockerell hopped on a call to chat about business, and what life is really about.


For the listeners, keep in mind there's 4 of us on the call and from 4 different parts of the country.


Today's Guests

Travis Boersma (Co-Founder & CEO of Dutch Bros.)


BIO: Dutch Bros Coffee was founded in 1992 by Dane and Travis Boersma: brothers of Dutch descent. After three generations in the dairy business, government regulations pressed the family to sell the cows. What felt devastating turned out to be a blessing in disguise.The bros bought a double-head espresso machine, threw open the barn doors and started experimenting with just 100 pounds of beans and a rockin’ stereo. They set up a pushcart on the railroad tracks and started passing out samples to anyone who would brave the new brew, and, within a month, they knew they had something special.


“One of the most rewarding things in this change of occupation was going from smelling cow manure to smelling coffee,” said Dane. “You’d open the bag, and it was like heaven.”

Today, Dutch Bros Coffee is the country’s largest, privately held drive-thru coffee company, with over 260 locations in seven states and over 5,000 employees. But growth hasn’t taken the company away from its roots. Dutch Bros still gives away drinks — now over one million each year — to further the bros.’ mission of “spreading the Dutch Luv.”


The company donates over $2 million a year to its local communities and nonprofit organizations, including the Muscular Dystrophy Association, in honor of Dane, who passed away in 2009 after a four-year battle with Lou Gehrig’s disease.


With its loyal customer base dubbed the Dutch Mafia, Dutch Bros Coffee continues to grow, and, wherever it does, the love, donations and smiles grow also.


Lee Cockerell (former VP of Operations at Disney World)


BIO: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. "As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world."


One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project.


Lee has served as Chairman of the Board of Heart of Florida United Way, the Board of Trustees for The Culinary Institute of America (CIA), the board of the Production and Operations Management Society and the board of Reptilia a Canadian attractions and entertainment company. In 2005 Governor Bush appointed Lee to the Governor's Commission on Volunteerism and Public Service for the state of Florida where he served as Chairman of the Board.


He is now dedicating his time to public speaking, authoring a book on leadership, management and service excellence titled, Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney. which is now available in 13 languages and his latest book, The Customer Rules…The 39 Essential Rules for Delivering Sensational Service. Lee also performs leadership and service excellence workshops and consulting for organizations around the world as well as for the Disney Institute. Lee has received the following awards;

Golden Chain Awardfor Outstanding leadership and business performance from the Multi-Unit Foodservice Operations Association (MUFSO).Silver Plate Awardfor Outstanding Operator in the foodservice industry from the International Foodservice Manufacturers Association (IFMA).Excellence In Production Operations Management and Leadership (POMS)from the Productions and Operations.Grandfather of the yearfrom his three grandchildren, Jullian, Margot and Tristan.


Lee and his wife Priscilla live in Orlando Florida.


Get Lee's latest book, Career Magic on Amazon


*Find many more of Lee's books here: Amazon<<<


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