"Stand for Something."
ATHLETE | STORYTELLER | CREATIVE
Made in Oregon
Before I had success in business, I faced my own obstacles that I had to first overcome. Growing up in a small farm town in Southern Oregon, I was extremely shy, had a spinal fracture due to spondylolisthesis, was nearly legally blind in one eye, and on two separate occasions I was told that I would never be able to play baseball again due to injuries before the age of 16... sports were my identity, my dream, my life. Fast forward to today, I've spoken to crowds of thousands, host a tv show and a podcast, I've networked my way from the White House to Hollywood, and somehow still managed to play NCAA D1 baseball and get a pro baseball contract with a broken body and blind eye. My story has become a good example of overcoming adversity and that anything is possible. I'm now a personal branding expert, high-performance business coach and advisor, storyteller, writer, and speaker. I've worked with over 1,500 pro athletes and high performers helping them stand for something which lead to being introduced at SXSW as, "the man behind the brands of the world's biggest stars." In 2018, I was recognized as Arizona's Top Apparel Designer, and was selected as a Sports Industry 30 Under Thirty twice.
ABOUT KYLE MAUCH
I'm a student of psychology, former baseball player, and entrepreneur. My mission is simple. I aim to help 11 million people find clarity in what they stand for as individuals.
"I cannot believe that the purpose of life is to be happy. I think the purpose of life is to be useful, to be responsible, to be compassionate. It is, above all to matter, to count, to stand for something, to have made some difference that you lived at all." - Leo Rosten
In short, my story begins after spending basically less than a month as a professional baseball player, never once seeing the field. So I guess "player" is an exaggeration. Over 10 years of battling spondylolisthesis (slipped and cracked vertebrate in my lower lumbar), and not seeing a future for myself in the game, I decided to close that chapter of my life to pursue a new passion in helping other athletes use their platforms for a greater purpose. Shortly thereafter, I found myself sitting shotgun with Danica Patrick at over 100mph while pitching my new business, Athletes Brand, on national tv in GoDaddy's Super Bowl XLVII commercial. From there, I began the long journey to figure out who I was, and the importance of discovering what I stood for as an individual.
I grew up in a small town in Southern Oregon as the youngest of 3 boys, with two incredible parents. Family is everything to me, so I keep that in mind when working with clients as well. My work falls into the branding and storytelling categories, and I take an unconventional approach that has helped over 1500 pro athletes. I build your brand based off of who you already are, not what I believe will be the most sellable. Authenticity, and what your unique values are. My strength is being able to help you find clarity in what it is that you stand for through my process by asking the right questions, reading body language, and being creative. I lead this by helping you communicate your life story, understanding your strengths, keying in on your "superpowers," and leveraging them in line with a passion that can be monetized while making a positive impact on the world. I take a psychological approach to everything that I do and bring it together to allow you to live with the most fulfillment.
I specialize in professional athletes and high performers in entertainment and business. However, my clients range from A-list celebrities to the girl next door, because everybody has something that they stand for that makes them unique, and of significant value to the world.
But why do I focus so heavily on athletes and sports? To me, it's more than just sports being my passion and expertise. I'll let Nelson Mandel explain:
“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.” - Nelson Mandela
What do you stand for?
*Pronounced Kyle (MAHK)
Arizona's Top Apparel Designer 2018 by Arizona Foothills Magazine
2012: 30 Under Thirty in the Sports Industry
2013: 30 Under Thirty in the Sports Industry All Star
1 of 5 Finalists in GoDaddy Super Bowl Commercial: The Big Leap
Host of the Success at Success Podcast, and "Hey! Lets Get Breakfast Burritos."